![]() The Marcom Avenue is an integrated marketing solutions agencythat provides social media marketing, SEO, content marketing, and other solutions. In India, TikTok’s users and the market are expanding and the leadership will tend to follow in the coming year. The user base is huge with the maximum population using the platform lies in China and USA. TikTok is yet a new social media platform that is still struggling to find its way into a brand marketer’s strategy/plan. In 2018, TikTok made $3.5 million on in-app purchases from users. One of which, a branded hashtag challenge, reportedly costs $150,000 per day.ġ5. ![]() TikTok now offers five advertising tiers aimed at big brands. TikTok App has a 4.7-star rating in the Apple App Store with over 2.1 million reviews.ġ4. The song was propelled to #1 on the Billboard Top 100 in 2019 after the artist uploaded it to TikTok. Rapper Lil Nas X posted his song “Old Town Road” to TikTok. A lot of artists and content creators dedicate their success TikTok. #InMyDenim is the earliest brand hashtag challenge by Guess. TikTok like other social media platforms is open to brands, influencers, meme creators and more for collaboration and promotion.ġ1. Viral Trends and Influencers on TikTokġ0. Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24. While TikTok’s user base is dominated by Gen-Z in the United States, many millennial have adopted it around the world.ĩ. With TikTok available in 155 countries, just over one in eight adults have joined TikTok and surprisingly 56% of the total user base is male population.Ĩ. 90% of TikTok users visit the app more than once per day. TikTok claims that a user opens the app eight times a day on an average and spends an average time around 52 minutes per day an average session is around 5 mins, which is longer than Snapchat & Instagram.Ħ. TikTok has algorithmically curated content around users’ interests, and the videos keep feeding on screen in an upward direction with or without user’s swipe.ĥ. TikTok is one of the Top Free Apps in the Entertainment Section of the Apple App Store. TikTok is the third-most downloaded app globally as of February 2019 with over 1 billion downloads, beating Instagram and Facebook.ģ. TikTok reports having over 800 million monthly active users worldwide, according to a leaked advertising confidential data in Oct 2019.Ģ. Did I mesmerize you? Here are the top 15 TikTok trends that a brand manager should know of as we are entering the year 2020: Userbase, Downloads, and Growth:ġ. Some brands are collaborating with TikTok to publish video content for its users. ![]() Since its launch in early 2018, TikTok has been covered in every major publication and is being integrated as a marketing tool while curating brand strategies for brands. What is that comes to your mind when you think of Social Media Marketing? Instagram, maybe? Well, you are not wrong but just like billions of people are using Instagram for their entertainment, TikTok is breaking records to become one of the most downloaded and used app with a quite a huge fan base.
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